Happy New Year, Everyone!
I decided toward the end of 2012 that one of the things I was going to do in 2013 was blog more consistently. To me, that meant publishing on a schedule, on a regular basis.
The challenge, however, was to decide how often I would publish. Because I tend to write long blog posts (i.e., 800+ words), publishing every day didn’t seem feasible to me. But I also wanted to publish more than once a month, which I had been doing in 2012.
Sara Duggan’s 2013 Crochet Business Blogging Challenge
Another thing I didn’t do last year was participate in Sara Duggan’s 31 Days of Crochet Blogging, something I promised myself I’d do this year. The focus of Sara’s 2013 blog challenge is building your crochet business. She’s made it pretty easy to participate by providing a framework for establishing a foundation for your business so you can grow it throughout the year and beyond.
My desire to publish more in 2013 fits in very nicely with Sara’s 31 Days of Crochet Business Blogging. She has provided writing prompts that will not only help me begin to publish on a regular basis but start thinking seriously about the direction in which I want my crochet business to go.
I titled this post “Week One” because I am going create a week’s worth of blog posts in one sitting. It’s just easier for me to do, and this will help me establish a once-a-week posting schedule. It will also give me time during the week to do some freelance copy writing, something I’ve been doing for a couple of years.
For the challenge, I’ll update each week’s blog post daily to be in line with Sara’s structure for this blog challenge. By the end of the month, I’ll have published four blog posts, each with a week’s worth of mini-posts.
Writing Prompt: My business is ____ and I will make _____. I’ll sell my products online at _____ and/or offline at _______. Fill in the blanks and share with your readers.
My crochet business will focus primarily on blogging, designing items and selling the patterns for them, and teaching. I’ll do the blogging and pattern selling online and the teaching offline, in my home and at various yarn stores and other locations on the island. I already teach at YarnStory in downtown Honolulu and plan to approach Ben Franklin Crafts within the next two months to teach a course I’m currently getting certified to teach. I also have a pattern in the works that I need to decide if I’m going to give away or sell. And I have a book of patterns that I want to have published by the end of the year.
Writing Prompt: What are your business goals for 2013? Write a 5 – 10 point list post today.
My crochet business goals for 2013 are to:
- Blog on a regular basis
- Double my blog’s traffic.
Do a better job monetizing and marketing my blog.
- Teach more classes.
- Publish more patterns.
I’ll be more specific on Day 3 when I list my objectives for achieving these goals.
Writing Prompt: What are your objectives for 2013? Write a declaration post listing your objectives and how you’ll celebrate reaching them.
My objectives (i.e., how I’ll reach my goals) for 2013 are to:Redesign the look of my blog with an updated template.
- Publish a blog post once a week at a minimum.
- Establish a mailing list of blog readers and publish a newsletter once a month.
- Accept and publish posts from guest bloggers .
- Find effective ways to monetize and market my blog (no details on how to do this yet).
- Complete Crochet by Numbers certification by the end of March 2013 or sooner.
- Begin teaching Crochet By Numbers at Ben Franklin Crafts by the end of April 2013 or sooner.
- Find effective ways to market the crochet classes I teach at YarnStory so that I’m teaching a minimum of one class a month (no details on how to do this yet).
- Publish a book of crochet patterns by December 31, 2013 or sooner.
Hope I haven’t bitten off more than I can chew. I can always adjust these as the year progresses. And I’m not sure how I’ll celebrate the completion of them – probably with a sigh of relief :-).
I finish up the first week of the 2013 31 Days of Crochet Business Blogging Challenge in Part 2.