Wow, I can’t believe week one of the 2013 31 Days of Crochet Business Blogging Challenge has come and gone. That week focused on business planning. Week two is all about determining what you’re going to blog about and how often. So with that in mind, I begin Day Eight.
I’ve already touched on this in Day Five when I discussed the market for my crochet business. But I’ll expand on it a little more here. I’m focusing my blog on providing crochet information that is of interest to beginning and intermediate crocheters. The topics I’ll write about include:
- Projects I’m working on
- Pattern reviews
- Book reviews
- Tutorials (e.g., crochet stitches and techniques)
- Free patterns and patterns for sale
- Crochet resources (e.g., websites, articles, crochet organizations)
I’ve been thinking about this for a while now as part of the project to redesign my blog. The mind map above is something I started back in the summer of 2012 that will guide the redesign project (sorry about the photo quality; I lost access to a scanner when my printer died).
It’s a work-in-progress, and I’m sure I’ll be making adjustments to it as I finalize the redesign.
Writing Prompt: In 2013 I will post ___ days a week. I’ll participate in ___ linky’s and ___ challenges. Share your weekly themed posts like WIP Wednesday or FO Friday. Invite your readers to participate and hold you accountable.
I’ve decided to begin by posting one day a week. I know that’s not a lot, but I also do freelance copy writing, and I don’t want to become overwhelmed. That means I won’t have themed posts in the beginning.
My hope is that I can let go of the freelance copy writing as my crochet business starts bringing in more money. In that case, I’ll be able to post more frequently and consider doing themed posts.
Writing Prompt: My readers like ___ posts the best. Knowing this I will ___ and ___ in 2013. Fill in the blanks and write a Top 3 blog posts of 2012 post.
I don’t have the information I need to write about this yet. I’ve been having problems with Google Analytics (i.e., no data coming in since late November) and need to get it resolved. I think it has something to do with some html code in a widget in my sidebar. It’s happened before, but I need to get in touch with my website expert (a very busy web designer friend) to see if he can help me straighten it out.
On the other hand, I can look at Google Analytics stats from the month previous to when it stopped working. Here are some stats from October 1 through November 1, 2012.
- Visits – 1,836
- Unique visitors – 1,677
- Page views – 2,949
- Pages/visit – 1.61
- Avg. visit duration – 01:19
- Bounce rate – 69.72%
- % new visits – 87.36%
One thing these stats tell me is that people aren’t returning to the blog once they’ve visited, and they’re not staying long either. So that’s something I need to work on – keeping readers there and getting them to return.
As for top five pages viewed are:
- /free patterns
- / (I think that’s the main web page)
- /circular shrug – a vintage crochet pattern
- /learn to crochet by numbers online
- /todd paschall’s crochet by numbers artwork
People definitely want free patterns, duh! And Todd’s Crochet By Numbers is popular as well.
Now, check out Week 2, Part 2 of the challenge.