I find myself again splitting up the week into two posts because the week two post of the 2013 31 Days of Crochet Business Blogging was becoming too long.
Writing Prompt: Develop a call to action post. Let your readers know what you want them to do, e.g., if you want them to subscribe to your RSS feed, let them know and show them how.
Call to Action
I’ve been trying to include a call to action in the posts I write for some time now. Typically, it will be a request to readers to comment on the post in some way. For example, in the post I wrote about my version of the granny square striped bag, I asked readers to comment about their experience making the bag. I also invited them to ask questions if they had any.
In another post about one of the crochet patterns I have for sale in the Kindle Store, I included a link to the pattern in the last paragraph. As I re-read it, I realize the call to action is somewhat indirect. In other words, I don’t say, “Buy my pattern,” but tell readers they can get more information about the pattern by clicking “here.” Perhaps I’ll be more direct in the future.
Image via Flickr by Rosaura Ochoa
I have to admit, I haven’t been much of a “tweeter” because, honestly, I really didn’t get Twitter when I first became aware of it. But I’ve started to tweet more consistently, thanks to Pinterest which lets me tweet the photos I pin to my crochet boards.
What really intrigues me, however, is this “clicktotweet” application that Sara Duggin recomments. I’m definitely going to be using it more in the future. In fact …
Click to Tweet this – It’s Day 11 of the 2013 31 Days of Crochet Biz Blogging Challenge. Find out what I’m doing.
Not sure if I did that right, but I figure I might as well jump in and “just do it!” as Nike and my daughter often remind me.
Writing Prompt: Make a guest blogging calendar and schedule guest bloggers. Write a post soliciting guest bloggers. Be specific in what you want.
Sara pushed me to set up a guest blogging page on my blog, and I’m glad she did, because it was something that I had kept putting off. I hope potential guest bloggers don’t find the writing guidelines too demanding. I’m just trying to make sure tthe content submitted is well-written and informative, ranks well in the search engines, and is “pin-able.”.
Let me know what you think about the guidelines. Am I asking too much?
And would anyone like to submit a guest blog post? If you do, submit your idea using this contact form, and I’ll get back to you asap.
Writing Prompt: I want to make ___ per month from my blog this year. In order to accomplish this goal I will need to do ___, ___, and ___. Fill in the blank and share your ways of monetizing your blog in 2013.
I think instead of focusing on how much money I want my blog to generate, I’ll focus on how much I want my crochet business – which includes the blog, pattern sales, and teaching – to bring in.
Ideally, it would be nice to start off with this business generating $200 a month. Most of that will probably come from teaching the CBN and other courses, as well as private lessons. The blog itself and pattern sales haven’t generated a lot of income in the past, but as traffic increases, I’m hoping that will change.
I’ve been participating in affiliate programs (e.g., Amazon Associates, Interweave Press, Craftsy) for a while now and will continue to do so. It would be great to also start selling ad space, but in order to do that, I need a lot more traffic. I used to have Google Adsense ads on my blog, but I decided to take those off because, frankly, I thought they looked kind of tacky. And I’d have to have A LOT of traffic to make having the ads worth it. I’ll also continue to self-publish patterns for the Kindle and also at Craftsy and Ravelry (got to have PDF files available for those who don’t have a Kindle).
In order to accomplish this, I really need to step up my marketing efforts. One of the things I’m definitely going to do is start offering free patterns and tutorials that reside on my blog and elsewhere at free pattern sites like AllFreeCrochet in the hopes of attracting more traffic to the blog. I’m also going to be doing more product reviews, including books and Craftsy classes.
I’m really looking forward to reading how other crochet bloggers are monetizing their blogs.
Writing Prompt: List your current blog stats, i.e., RSS subscribers, sales, newsletter subscribers, comments, etc. Write a post sharing where you want your blog to be in December 2013.
The only blog stats I have at this point are from Google Analytics, and I listed those on Day Ten. And while I have multiple ways for readers to subscribe, I’m not sure how to determine who has subscribed, except for Google Feedburner which is showing that I have 0 subscribers. I’m assuming that’s my RSS feed. But I’m pretty sure I have some subscribers because I’ve had people tell me that they subscribed.
I really need to learn how to track subscribers, so any advice or information will be greatly appreciated.
Okay, here’s Week 3 of the challenge.