How to Start a Crochet Portrait Business

Even though the recession is supposed to be over, the economic recovery is moving at a snail’s pace for many. As a result, more and more women and men are turning their hobbies and crafts into part- and full-time businesses to supplement or even replace income lost as a result of the recession. Crochet is no exception.

Mom's kissing her baby. Get the pattern here.
Mom’s kissing her baby. Get the pattern here.

One crochet technique that shows incredible business potential is creating crocheted portraits. My crochet photo patterns give you the ability to turn personal photos into beautiful, crocheted works of art like the one illustrated in the photo above.

Crocheting Portraits Has Great Business Potential

What gives this crochet technique such incredible business potential? You can earn an excellent income by creating crocheted portraits and art pieces on commission. For your customers, you can create:

  • Framed portraits
  • Wall hangings
  • Pillows
  • Handbags
  • Lapghans and throws.

The smaller (12” x 12”) pieces have sold for as much as $250. A large (35” x 35”) crochet photo pattern piece can command prices of $500 and up. There is no cost to learn this technique, just some practice if you have never done one before. I have a selection of free patterns that you can download to get started.

A bearded Hugh Jackman on the red carpet.
A bearded Hugh Jackman on the red carpet.

The cost to create a crocheted portrait is the price of the pattern (from $5 to $8 for patterns ready for instant download and $25 for patterns created from personal photos) and yarn.  Subtract that from $250 for a 12″ x 12″ piece and you turn a pretty profit. And the money you spend on the pattern and yarn can be claimed as business expenses on your taxes.

You can sell your pieces both online and offline, at craft fairs, art galleries, and wherever arts and crafts are sold in your area.

How Much Should I Charge

This technique is very labor intensive, and you want to be paid well for your time and effort, as well as for the cost of materials. I’ve come up with two formulas you can use to determine how much to charge for your crocheted portraits:

  • Cost of materials (e.g., the pattern, yarn, stretcher bars, pillow form, whatever you use to create the portrait) +  Labor (hourly rate x # of hours it took to create the piece, no less than $10 per hour) = Price to Charge.
  • # of pages of pattern instructions x anywhere from $20 to $35.

With the first formula, you need to determine how long it takes you to complete a small portrait (60 to 99 rows), a medium portrait (100 to 149 rows), and a large portrait (150+ rows).  Then, when you get an order, plug the appropriate number of hours into the formula. You want to be using a decent minimum wage as your hourly rate.

The second formula has the cost of materials and hourly rate already built in. If you spend a considerable amount of money on materials, use a higher dollar rate per page of instruction, but try not to go below $20. You can also adjust the dollar amount per page of pattern instruction depending on who your customer is.

Setting Up Your Crochet Portrait Business

Of course, with any home-based business, you’ll need to get organized to succeed. This involves, among other things:

  • Getting a business license if your state requires one
  • Setting up a system to track income and expenses
  • Setting up space in your home to work on your patterns and store your yarn
  • Marketing your crochet business.

The Small Business Administration has excellent programs and resources available to help you start a home-based business.

I can’t think of a more fulfilling way to help supplement your family’s income than with a crochet portrait business. We often think that it’s not possible to make money doing what we love, but if you love to crochet, then this business is definitely a way to turn that dream into reality.

Click HERE to learn how you can get started creating beautiful crochet portraits to take advantage of this exciting business opportunity.

I've been crocheting for over 40 years and blogging since 2004 - two of my favorite things in the world to do besides walking the beaches of windward Oahu, Hawaii.

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